Twitter is one of the best ways to stay up-to-date with the latest trends or developments in any given industry; with specialized accounts, hashtag search, and aggregated, curated content, it’s easy to find what you’re looking for in one place. We’re always finding fantastic ecommerce content on Twitter and so we thought we’d share some of our favourite sources with you. Check out our pick of 18 must-follow ecommerce accounts. Which is your favourite? Let us know in the comments!
1. EcomChat @ecomchat
This is a great resource to track ecommerce information and industry trends. If you’re interested in opinions regarding particular developments, there’s a live chat each Monday between 1 and 2pm UK Time, where followers can tweet questions (#ecomchat) and have them answered.
2. The Hosting Insider @Hosting_Mike
This feed is curated by a solutions architect who hosts platforms for online transactions. He also runs a blog with interesting industry-related topics including SEO, social media and tech trends.
3. Econsultancy @Econsultancy
“Econsultancy publishes independent research, analysis and advice on digital marketing, social media, ecommerce, SEO, mobile and tech for businesses” — we couldn’t have said it any better ourselves! Econsultancy is worth following if you want to stay up-to-date with the ecommerce industry.
4. Magento @magento
Magento offers a platform for ecommerce hosting. Even though their tweets are often promoting their own product, the fact that they share a lot of ecommerce news makes Magento’s Twitter one of our favourites.
5. Guy Kawasaki @GuyKawasaki
Guy Kawasaki is a veteran marketer, author, speaker and former chief evangelist of Apple…in other words, he knows his stuff! His Twitter feed is a combination of pop culture and articles on tech, marketing and business growth.
6. Tobias Lütke @tobi
Tobias is the CEO of Shopify, the popular ecommerce platform. He shares lots of interesting anecdotes from his life, his journey with Shopify as well as insights on the wider ecommerce industry.
7. Shopify @Shopify
While you are following their CEO (@tobi), we suggest you also follow the official Shopify feed. The content is everything ecommerce and takes a look at the whole process as well as noteworthy industry developments.
8. GeekWire @geekwire
@geekwire is an all-round tech news feed. Their bio reads, “tech news, commentary and other nerdiness covering Microsoft, Amazon, Google, Apple, Internet, startups, mobile, geek culture, and more.” We love this feed because no matter what you’re looking for, it’s likely that you’ll find it here.
9. Google Retail Team @GoogleRetail
As the name suggests, this Twitter account is managed by Google’s Retail Team who vow to provide “the latest industry news and data.” So, @GoogleRetail is a great feed for ecommerce professionals looking to stay on top of their game.
10. Practical Ecommerce @PracticalEcomm
This Twitter channel publishes mostly independently-written articles and shares commentaries to help businesses succeed online. They tweet a variety of content from online marketing to more specific ecommerce concepts.
11. Ecommerce @ecommerce
For a feed that oozes pure ecommerce and retail, @ecommerce is just for you. Their feed is packed with the latest news and developments in the industry and they regularly share insights from companies like Amazon and Google.
12. Mashable @mashable
This account isn’t particularly ecommerce focused, however, the content is a combination of “news, resources, inspiration, and fun for the connected generation”, a great resource for all things digital.
13. Rand Fishkin @randfish
This feed is full of content on marketing, SEO, technology and startups. Rand Fishkin is the founder of Moz, an inbound marketing tool, so you’re guaranteed to find insightful content that you can apply to your own business.
14. Ecommerce Platforms @ecomplatforms
As the name suggests, this feed is focussed on ecommerce platforms and shares comparisons, reviews, industry news and tutorials that will help you get the most out of your online store.
15. Marsha Collier @MarshaCollier
Marsha Collier has authored almost 50 “for Dummies” books about social media commerce, online customer service and eBay. She’s also on the Forbes Top 10 list and the founder or #CustServ chat and hosts a podcast as well.
16. Search Engine Watch @sewatch
This feed is everything you want and need to know about search engine marketing (SEM). You can find content on ‘search’ trends, how-to’s and even social media tips that will help you improve your online business.
17. SEMrush @semrush
They vow to turn followers into “digital marketing rockstars” and offer frequent, useful industry updates, tips for SEM and other ecommerce topics. Also, if you’re a more frequent visitor to Twitter you can connect with top industry influencers via their weekly #SEMrushchat.
18. TechCrunch @TechCrunch
This feed is filled with breaking news, reviews and analysis on all things tech. @TechCrunch is definitely worth following if you are interested in technological developments as they occur around the world and trending opinions.
Any accounts we missed? Let us know in the comments or tweet us @usabilla :)
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